Primary Logo
Secondary Logo
Logomark
Wordmark
Brief
Relish is a Canadian digital multimedia platform offering high-definition lifestyle content for urban, tech-savvy adults interested in sustainable living.
Values
Relish combines eco-conscious living with style and inclusivity, focusing on contemporary urban lifestyles in food, fashion, and travel.
Project
Full Brand identity.
Brand strategy
Relish’s strategy revolves around a digital-first distribution approach, eschewing traditional television to focus on direct digital content delivery to a diverse, device-oriented consumer base. The brand positions itself as an authority in eco-friendly, modern urban living, delivering content that resonates with viewers’ aspirations for a sustainable lifestyle. Its strategy includes producing inspirational and aspirational content that is uplifting, clever, and culturally rich, while also fostering engagement and community building through active social media interaction.
Logo Variation
The Relish logo combines a word mark with a graphic featuring circles and a paper plane, symbolizing wholeness, nature, and the brand’s focus on travel, communication, and design. This blend signifies Relish’s strength, while the color scheme reflects the diversity of its programs and its connection to nature.
Primary Logo
Secondary Logo
Logomark
Wordmark
Color Pallet
RGB : 89 ,201 ,225
CMYK : 57 ,0 ,11 ,0
CMYK : 57 ,0 ,11 ,0
RGB : 89 ,201 ,225
CMYK : 57 ,0 ,11 ,0
CMYK : 57 ,0 ,11 ,0
RGB : 89 ,201 ,225
CMYK : 57 ,0 ,11 ,0
CMYK : 57 ,0 ,11 ,0
RGB : 89 ,201 ,225
CMYK : 57 ,0 ,11 ,0
CMYK : 57 ,0 ,11 ,0
The warm-tone that permeates every image is what distinguishes Relish photography. Consistency and a minimalist/simple atmosphere are conjured up.
Typeface
The font, “Cookie,” perfectly embodies the brand’s modern and fashion-forward ethos with its unique blend of curvy elegance and readability.
Both stylish yet legible fonts enhances the visual communication.
Video Advertisment
Relish’s advertisement video aligns with its eco-friendly strategy, capturing the essence of modern urban living. It combines inspirational content with a warm tone, aimed at engaging a diverse, device-oriented audience and fostering community interaction.
Microsite
Relish’s microsite is meticulously designed to provide users with essential information, embodying a clean, modern aesthetic that aligns with the brand’s ethos.